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Why, after so much time and money, are so many still dying. If Kahn's model is correct, redirecting the 540 million now wasted on spreading the myth of heterosexual AIDS to high-risk groups - mostly gays and inner-city drug users - could wipe out new infections entirely. Kahn, each dollar spent on high-risk populations prevents 50 to 70 times as many new infections as the same money spread out among low-risk groups. Yet, of the almost 600 million the federal government spends on AIDS prevention, probably less than 10 is spent on high-risk groups.

Indeed, according to the Wall Street Journal, "A current focus of the campaign is to discourage premarital sex among heterosexuals.